Dear Chapter Presidents / Board Members / Editors;
A topic of ongoing concern in all Clubs is that the annual calendar each year is exceptionally full of all types of non-AMCA motorcycling events that directly compete with your clubs annual event(s). Another topic of concern is how do we as a Chapter find new potential members to replace the normal attrition of members that pass away, leave the club or otherwise just not participate / volunteer as they used to? "New Blood" in any Chapter is a necessary element to retain a certain level of membership size, and to keep the club enthusiastic, energized and active in the AMCA. Instead of competing with other large local/regional events at times it just makes sense to participate as a Chapter in the competing event. Let them have the expense of planning, marketing, security, leases, insurance & trash detail etc... and simply "piggy-back for your Chapters benefit." By simply attending these events with a few Club Members, setting up a small folding card table with a stack of AMCA Magazines, AMCA Brochures, membership forms and hanging your Chapter Banner up, you get a lot of free exposure for your club.
This past Sunday we did so at The Distinguished Gentlemen's Ride in Austin TX. Had we not had Chapter Members attend, no Vintage Motorcycles would have been at the event. We also dressed a few non-Chapter Members in period correct 30's/40's vintage clothing so they could mingle with their normal sphere of friends. Our Chapter got a lot of exposure for free with these 20/30 Something age group riders whom all loved our older machines, we gained a few new members and all ages and types of riders had fun in the process.
Experimentation with events such as this can be a fun way to get your Chapter and the AMCA better known in your area. Make sure you post such pictures in your Chapter Newsletter and on your Chapter Website so the effort gets additional benefit after the event as well.
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